Programmatic Ad Tech
Strategic and operational management of full-funnel programmatic campaigns. We use artificial intelligence, advanced audience segmentation and evolved attribution models to connect brands with target audiences through Display, Video and Audio formats, maximizing every investment.
Media Planning & Funnel Strategy: definition of the optimal channel mix and customer journey design across Upper and Lower Funnel.
Audience Strategy & Custom Building: study and creation of high-precision audience segments based on first-party signals and AMC queries.
Campaign Setup & Continuous Optimization: technical campaign setup and daily optimization of bids and budgets through machine learning.
Advanced Tracking & Ad Server: centralized ad delivery management and cross-channel tracking for unified measurement.
Amazon Marketing Cloud (AMC) Analysis: integration of external signals with Amazon Ads data to measure real cross-channel impact.
Measurement & Attribution: advanced purchase-path analysis to correctly attribute value to each advertising touchpoint.