Latest news
Rufus: What It Is, What It Does and Why It Matters for Brands
An overview of Rufus, Amazon's generative AI shopping assistant, and how content, reviews, images and complete data become decisive for brand visibility.
Latest News and Helpful Guides
An editorial space dedicated to the latest news and practical guides on Amazon,
retail media, marketplaces and digital growth strategies.
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Latest news
Beyond Standard Search: 3 Advanced Activations to Dominate Prime Day 2026
Three advanced activations for Prime Day 2026: Homepage Takeover, Sponsored Brand SOV and Product Page Spotlight to protect margins and conversions.
Guides
Amazon Prime Day 2026: The Strategic Guide to Artificial Intelligence and the Age of the Agentic Consumer
A strategic guide to prepare for Prime Day 2026 across the Q2 shift, the 4-day event, Amazon Rufus, Amazon DSP and full-funnel Sponsored Ads.
Guides
Vendor or Seller? Differences Between the Two Main Sales Channels on Amazon
A practical guide to understand the differences between Amazon Vendor and Amazon Seller, from operating model to pricing, logistics and business control.
Guides
Brand Impression Share: Amazon Introduces a New Feature in the Advertising Console
A guide to understand how the new Brand Impression Share feature works in Amazon Advertising Console and what benefits it offers for monitoring brand visibility.
Guides
Power Images: Advantages and Disadvantages of this Amazon Feature
An introductory guide to understand what Power Images are on Amazon, what benefits they can offer brands and which risks to consider before enabling them.
Guides
Virtual Bundle: Overview and Tips on Amazon's Feature
An introductory guide to understand what Amazon Virtual Bundles are, how they are built and which bundle types you can activate to increase convenience and visibility.
Guides
Amazon Marketing Cloud: The New Digital Marketing Platform
An introductory guide to understand what Amazon Marketing Cloud is, which tools it makes available to brands and why it helps improve targeting, measurement and personalization.
Latest news
Kiliagon Is an Amazon Ads Advanced Partner
Kiliagon announces its Amazon Ads Advanced Partner recognition, confirming growth, expertise and concrete results for brands investing on the marketplace.
Latest news
Revolutionizing Marketing on Amazon: The AI-Powered SQL Generator
Amazon introduces an AI-powered SQL generator in AMC that turns natural-language requests into useful queries to speed up insights, optimization and marketing decisions.
Guides
Amazon DSP: Features and Differences from Other Programmatic Platforms
An introductory guide to understand how Amazon DSP works, which formats you can activate and what makes it different from other programmatic display platforms.
Latest news
Amazon Launches Retail Ad Service: A New Era for Retailers and Brands
Amazon introduces a new cloud solution designed to help retailers monetize their digital touchpoints with contextually relevant sponsored ads.
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