Amazon Virtual Bundles are made up of two or more complementary products sold together in a single listing. By offering value and convenience, customers can get everything they need with one click.
How do they work?
This tool allows users to easily monitor the visibility percentage of their ads related to branded keywords. By leveraging Brand Impression Share, it is possible to obtain valuable information about ad visibility in “top of search” results across accounts.
However, it is important to note that this feature only considers “top of search” results for brand impression share, including Sponsored Products and Sponsored Brands.
How is a bundle created?
One ASIN in the bundle is chosen as the main component. The main component helps determine the search and browse categorization of the bundle. An ASIN in a bundle inherits search keywords from the ASIN designated as the main component.
Types of Virtual Bundle
- Convenience Bundle: markets related products together on a single page without a promotional price.
- Value Bundle: combines related products with a special promotion on the same page.
- Exclusive Bundle: contains components that can only be purchased together.
- Multibox Bundle: a product shipped in multiple boxes and treated as a bundle.
- Customizable Bundle: allows customers to choose components from a curated selection.
The time to gain more visibility on the channel is now!