Amazon, Marketplace & Retail Media Global Agency

Our collaboration with the Kiliagon team (formerly Xingu) began several years ago, and we believe the journey so far has been positive for Alessi, both in terms of expertise and performance. Their contribution is helping us develop a strategy and better understand the dynamics of a complex environment like Amazon.

The team is skilled and professional, supporting us in analyzing results, optimizing the business and identifying the right way to achieve our goals.

For every company operating on Amazon, relying on a solid partner has become essential in the difficult battle for the “digital shelf”. Kiliagon has repeatedly proven to be the perfect partner for Bialetti, both in helping us define a differentiated strategy (multi-country and cross-category) and in day-to-day operational management.

Our weekly calls have become a key moment for discussion, always useful for connecting Advertising and Retail data and planning activities and next steps together. All of this with a shared vision of objectives. I only hope they appreciate us just as much, even though we often keep them talking about how digital advertising on Amazon will evolve in the near future!

Kiliagon is a key partner in our growth within Amazon. The team managing the Bolton Home Care project has always been passionate, tireless and proactive, able to fully leverage channel-specific expertise and develop new category-focused skills. The Analytics Division tools provide sophisticated, customizable insights that help us understand what truly drives growth.

We often feel like part of the same extended team, forgetting the boundaries between one company and the other: a sign that the teamwork is working perfectly.

Three brands, five countries and a dozen different product categories. Not a simple challenge, but one that Kiliagon has been handling impeccably for over three years with professionalism, availability and efficiency. For a company like Haier, whose core business is major appliances, managing and achieving results in an e-commerce environment like Amazon is far from easy.

However, thanks to the team and their know-how, with targeted strategies that are aware of the market we operate in, we have achieved surprising results.

When we talk about children, HIPP Organic is parents’ number-one ally, but when we talk about e-commerce it was a little less so. Luckily for digital families, Kiliagon helped bring children’s favorite brand into thousands of cart icons. From a business perspective, Amazon seemed the ideal place to offer our customers the chance to buy online in a pandemic and disoriented world.

Thanks to Kiliagon consulting, it certainly did so quickly and efficiently, opening the door to optimized revenue opportunities and a deeper understanding of e-commerce dynamics that we continue to value and turn into business.

With Kiliagon we have developed an excellent way of working. We truly feel part of the same team in a partnership focused on a shared goal. The exchange of information between the Kiliagon team and the Venchi team is fast and effective, and they are a strong direct bridge with Amazon.

Their qualitative and quantitative contribution is very valuable in guiding strategies and improving campaign results, along with the economic benefits they bring as an Amazon partner through discounts and incentives. They are extremely flexible during our Christmas and Easter peaks, allowing us to make the most of sales momentum.

We were looking for an agency that would allow us to move within the Amazon world with an integrated media and retail approach, and Kiliagon proved to be the right partner for the challenge we had set ourselves at Campari. The young, dynamic team supported us through complexity and made a major contribution to building the value of our iconic brands in the marketplace.