Amazon has automatically activated Sponsored Products Offsite across EU countries, showing product ads on external apps, publisher sites and creator content. Targeting and bids remain unchanged from Amazon campaigns, giving advertisers full control over costs. The option can be disabled at any time, either for a single campaign or at account level.
What is Amazon Sponsored Products Offsite and how does it work?
Sponsored Products Offsite is the new Amazon Ads feature that extends product reach beyond the pages of the European marketplace.
The expansion happens automatically, with no manual setup required. Thanks to Amazon's smart brand matching algorithm, product listings can appear on:
- Third-party apps and websites: high-traffic platforms such as Pinterest EU.
- Creators and publishers: editorial articles, external reviews and buying guides.
How much does Offsite expansion cost, and how can it be disabled?
The expansion respects the bid settings that are already in place: advertising costs will never exceed the maximum bid, or max bid, set on Amazon. For advertisers who want to keep ads exclusively on Amazon, there are two opt-out options:
- At campaign level (self-serve): in campaign settings, select "Limit reach to Amazon only" to block external delivery.
- At account level: open a ticket with advertising support to disable the option across all campaigns at once.
How can brands track performance and DMA compliance in Europe?
Data transparency and ROAS monitoring are available inside the advertising console:
- Placement reports: click, sales and ROAS metrics generated externally are isolated under the "Off Amazon" placement.
- MRC filters: advertisers can isolate on-site data accredited by the Media Rating Council.
- Pricing Transparency Report (DMA regulation): for Digital Markets Act compliance in the EU, the report shows the exact list of domains and apps where ads were delivered.
What do Kiliagon experts recommend?
As analyzed by Kiliagon's expert team in the dedicated Sponsored Products Offsite report, brands should follow this action plan:
- Audit core ASINs: keep the default Increase reach coverage on best-selling products to capture high-intent purchase traffic.
- Weekly monitoring: regularly check ROAS in the placement report to evaluate the efficiency of external conversions.
- Protect niche budgets: use the "Limit reach" option or domain block lists for campaigns with limited budgets.
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