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Strategic services to take advantage of Amazon and European Retail Media Networks.
Kiliagon's strategy start from a deep knowledge of Retail and Digital advertising rules.
Amazon and Retail Media Networks have a key role in the e-commerce systems in terms of popularity, visibility and in terms of sales, thanks to their unmatchable growth trends; behind this reputation, however, there is also a great complexity of management and strategy. With its technological tools and advanced optimization techniques Kiliagon is the solution for its customers' success.
Company profile
A complete support to your journey in the Amazon Universe
Audit & Market Analysis
Amazon market analysis with specific category insights to define the best strategies to launch new products and identify what are the areas of improvement to focus on.
Keyword opportunity analysis with traffic in Amazon estimates
Market share analysis with revenue for competing companies estimates
Price positioning analysis by subcategory
Positioning analysis with advertising pressure evaluation
Buy Box analysis with price policy trend
Analysis of best practices competitors and best-selling products
Reviews analysis both for the products in the catalog and for competitors
Sentiment analysis with customer satisfaction index
Catalogue Management
Full brand management on Amazon Channel with analysis and monitoring of best category practices in order to increase the conversion rate.
SEO analysis for best keyword identification and title, bullet point and description definition
Tracking product placement for referral keywords: the higher the indexing of the product, the easier it will be for the user to find the product
Amazon brand registry request management and corporate page definition
Strategic consulting and content creation: store page, a+, brand stories according to the latest Amazon releases
Organic trends analysis and sponsorship discoverability ranking
Analysis of best practices competitors and best-selling products
Content upload management and periodic checks of any changes
Sales & Price Monitoring
Analysis and monitoring of the Amazon Buy Box share and management of price fluctuations: the goal is to be able to increase the buyability rate to achieve greater revenues on the product.
Definition of a half-yearly or annual business plan with KPI monitoring
Realization of commercial and promotional plan in accordance with company policies
Lost Buy Box tracking and bulk offers
Personal data of the sellers competing for the Buy Box with vat and country details
Reseller reporting with sub-list prices
Management of special deals and Amazon special events (Black Friday, Prime Day)
Media Advertisement Strategy & Management
Complete media management to increase visibility and sales on Amazon Channel, starting from the analysis of the scenario to the definition of the revenues goal.
ADV competition analysis for competitor identification and reference scenario
Keyword analysis and bidding strategy with a focus on budget definition
Day-by-day management of campaigns and optimizations both In-Amazon and Out-Of-Amazon via sponsored ads and Amazon DSP
In-depth reporting with insights and actionable points with focus on the main media and Amazon metrics, such as CPC, RoAS, New-To-Brand, Impression Share
Reporting opportunities to increase revenues
Full strategies work through Sponsored ADS Console, DSP Amazon and Reservation with the possibility of video campaigns, Twitch and Fire TV, sponsorship with evaluation of the results not only in terms of performance RoAS oriented but also of Channel Increase
Amazon campaigns tracking analysis; not only via Amazon platforms, such as Syzmek, Amazon Marketing Cloud, Cleaning Room, Amazon Attribution
Brand Protection
Brand analysis with the aim of protection, both in terms of competition and in terms of re-sellers.
Review of the Amazon Channel
Category price analysis
Buy Box analysis and management
Re-seller and price mapping management with alerts
Customer Service
Full customer service monitoring, focusing on a dialogue with customers and product sheet optimization.
Category benchmark analysis
Q&A section and reviews analysis
Handling Q&A section and reviews
Training
Specialized on-demand courses dedicated to business managers in order to make the team autonomous in the brand management on the Amazon Channel.
Amazon context strategic study and successful case studies
Design of new product launches on Amazon and ramp-up phase
In-depth study of retail management platforms (Vendor Central and Seller Central)
In-depth study of advertising management platforms (Amazon Marketing Service)
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