Media Advertisement Strategy & Management
Complete media management to increase visibility and sales on amazon channel, starting from the analysis of the scenario to the definition of the revenues goal.
- Adv competition analysis for competitor identification and reference scenario
- Keyword analysis and bidding strategy with a focus on budget definition
- Day-by-day management of campaigns and optimizations both in-amazon and out-of-amazon via sponsored ads and amazon dsp
- In-depth reporting with insights and actionable points with focus on the main media and amazon metrics, such as cpc, roas, new-to-brand, impression share
- Reporting opportunities to increase revenues
- Full strategies work through sponsored ads console, dsp amazon and reservation with the possibility of video campaigns, twitch and fire tv, sponsorship with evaluation of the results not only in terms of performance roas oriented but also of channel increase
- Amazon campaigns tracking analysis; not only via amazon platforms, such as syzmek, amazon marketing cloud cleaning room, amazon attribution