Why does a brand that takes part in Prime Day gain competitive advantages? What are the results from participating to the event? Here are the main benefits for a brand that wants to generate maximum results from the peak season on Amazon.

The CEO & Founder of Kiliagon, with a simple and light tone of voice, addresses important and complex issues for the strategy of the Brands on the Amazon Channel

A Market Analysis with Kiliagon Tools

The Amazon Ads advanced partner status recognizes a partner's achievements in delivering growth for advertising clients and demonstrated expertise and engagement with Amazon Ads products

On Wednesday, 11th of May, took place the second episode of Xingu Talks, the new cycle of Fireside Chat organized by us at Xingu to be discuss with the top brands on issues relating to the Amazon world. For this appointment we have invited Carlo Antonelli, Accounts International Manager of Haier Europe, our customer and vendor with a consolidated presence on the marketplace, as a guest, to discuss the results presented in our Amazon Insight Report 2020 for the Major Domestic Appliances category, which sees the brand Candy to be always present among the most researched brands by users in 2020 for each subcategory. So let's see the highlights and the most interesting ideas that emerged from the Fireside Chat. It emerged from the research that the Candy brand is an undisputed leader in terms of searches carried out by users on Amazon in Europe, and in Italy it is among the top five cross-category brands in each sub-category of MDA.

We are less than a week away from the most important Amazon event of the year and here are 5 last-minute checks that you can do to get ready next week.

In December 2020, with our customers Face D, a dermocosmetics brand, and Lifestyles, a condom brand, we planned branded content activities in collaboration with the online magazines Alfemminile.it and Amica. Why is it important to integrate branded content activities into your adv strategy? Branded content can increase engagement and trust between consumers and brands, but above all to increase awareness. We then analyze in detail the activities carried out and the results obtained.

Xingu has announced an important news: our agency specialized in the Amazon channel changes its name and implements an international rebranding. From today it will be called Kiliagon. This change reflects the need for growth of the Italian agency, which in 2021 opened offices in France, Germany and Spain.

Prime Day is the ultimate Amazon event, which the Company dedicates to its subscribers. Federica Soro, Amazon Marketing Manager at Kiliagon, answers three key questions about Prime Day.