Amazon Services for your business

Analysis & Reporting

We turn retail and media data into actionable visibility, performance insights, and decision-making support. Through advanced analytics and custom dashboards, we empower brands to navigate the Amazon ecosystem with a clear understanding of market dynamics, shopper behavior, and true channel profitability.

• Strategic Audits: In-depth assessment of visibility, retail performance, and advertising structures to uncover growth opportunities.
• Market & Share of Voice: Continuous monitoring of market share and organic/paid visibility compared to the competitive landscape.
• Customer & Search Insights: Analysis of search trends and buyer behavior to refine content strategy and targeting.
• Operational Monitoring: Real-time tracking of Buy Box ownership, stock levels, and customer sentiment (Ratings & Reviews).
• Profitability Analysis: Detailed account profitability evaluation (NetPPM) to drive financially informed business decisions.
• Custom Reporting: Data centralization via tailored Looker Studio dashboards for ongoing, real-time KPI tracking.

Catalogue & Channel Management

We manage the daily operations and growth strategy of your Amazon catalogue. We ensure every product is correctly indexed, monitored, and optimized to maximize conversion, providing swift resolution to technical issues while planning commercial levers to increase average order value.

• Catalogue Operations: Product uploads, anomaly monitoring, and case management to resolve suppressed listings or indexing issues.
• Listing Structure: Optimization of variant architecture (parent/child) and content enablement to enhance the shopper experience.
• Promotional Planning: Strategic promotional calendar definition and activation of coupons and deals to maximize sell-out during peak periods.
• Bundle Strategy: Development of virtual bundles and cross-selling logic to drive higher Average Order Value (AOV) and catalogue monetization.
• A/B Testing: Continuous experimentation on product detail pages to identify the most effective visual and textual assets.

Content Strategy & Digital Asset Creation

We provide an end-to-end Amazon content service that combines strategy, creativity, and brand consistency. We optimize your brand’s presence by transforming technical features into perceived benefits, improving SEO indexing, and building a high-impact visual narrative that guides users from discovery to purchase.

• Brand Tone of Voice Analysis: Definition of stylistic guidelines and a distinctive tone of voice to ensure coherent communication across all touchpoints.
• Textual Content Optimization: Keyword analysis and optimization of titles and bullet points to maximize relevance, indexing, and conversion rates.
• Visual Assets Production: Creation of compliant Hero Images, narrative 6-image gallery sets, and lifestyle imagery to contextualize products and build trust.
• Premium Content Assets: Development of A+ Content (Standard and Premium) and Brand Stories to reduce purchase barriers and strengthen brand authority.
• Brand Store Restyling: Functional architecture design and visual asset creation for a modern, credible, and conversion-driven Storefront.
• Banner Advertising: Production of creative assets for Amazon DSP campaigns, optimized to maximize attention and brand recognition

Programmatic Ad Tech

We provide advanced media strategy and campaign execution through the Amazon DSP ecosystem. By leveraging first-party data and cutting-edge technology, we connect brands with the right audience at every stage of the funnel, transforming complex insights into precise, actionable targeting that drives performance far beyond the click

• Strategy & Planning: Definition of the most effective media mix across Display, Video, and Social, with forecasting based on historical data and specific awareness or conversion goals.
• Campaign Execution: Full technical setup and daily optimization of budgets, frequency caps, and bidding strategies to maximize delivery efficiency.
• Audience Intelligence: Advanced audience segmentation (lifestyle, in-market, remarketing) based on Amazon first-party signals and lookalike modeling.
• Amazon Marketing Cloud (AMC): Leveraging AMC as a data clean room to generate deep insights into the path to purchase and create high-intent audiences beyond standard console capabilities.
• Advanced Measurement: Multi-touch attribution analysis to understand the true contribution of each touchpoint and measure the impact on New-to-Brand (NTB) growth.
• Audience Retargeting: Implementation of granular retargeting strategies (e.g., cart abandoners, non-converting viewers) to recover conversions and increase customer lifetime value

Retail Media Advertising

We provide a comprehensive, end-to-end advertising service structured to drive measurable results through strategic and multi-channel management. By combining human expertise with advanced automation, we optimize Amazon Ads investments to maximize visibility, scale sales, and consolidate market share over time

• Media Strategy & Planning: In-depth account assessment and definition of a long-term strategic roadmap aligned with business goals and seasonality.
• Strategic Audit: Evaluation of cost efficiency and campaign structure to identify budget gaps and untapped growth opportunities.
• Campaign Management & Optimization: Full operational setup and constant monitoring of bidding, keywords, and traffic quality to correct inefficiencies in real-time.
• Creative Asset Management: Ongoing management and updates of videos, banners, and copy for Sponsored Brands and Display formats to ensure brand coherence and high performance.
• Advanced Automation (Pacvue): Leveraging machine learning for 24/7 automated bid optimization and dayparting strategies to eliminate wasted spend.
• Keyword & Visibility Tracking: Continuous monitoring of category Share of Voice against key competitors to react proactively to market dynamics

Settings, Logistics & Finance

We optimize Amazon’s complex operational infrastructure to ensure scalability and total financial control.

• Global Setup & Expansion: Opening, configuration, and corporate validation of accounts in Italy, Europe (up to 8 marketplaces), and the USA.
• Account Health: Technical analysis of account suspensions, definition of Plans of Action (POA), and restoration of operations.
• Supply Chain Management: Constant stock monitoring (Italy, EU, US) with reordering guidelines based on production lead times.
• Logistics Training: Specialized training on national and international shipping procedures (FBA, Pan-EU, Cross-border).
• Financial Reporting: Compilation of tax records and document management (fees and sales) for IT, EU, and USA markets.
• Administrative Training: Accounting support for downloading financial reports and Amazon invoices.

Contact us to discover more about our Amazon Services