Amazon Brand Impression Share: a new feature in the Advertising Console
Recently, Amazon introduced a new feature called Amazon Brand Impression Share in the Advertising Console. Let’s find out how it works and the main advantages.
How it works
This tool allows users to easily monitor the visibility percentage of their ads related to brand keywords. By leveraging Brand Impression Share, valuable insights can be gained into the visibility of your ads in “top of search” searches across all accounts.
However, it is crucial to note that this feature exclusively takes into account “top of search” results for the brand ad share, including Sponsored Products and Sponsored Brands.
Main Advantages of the Brand Impression share
The main advantage of the new feature is the analysis of your ad performance within a maximum timeframe of one week. Additionally, it offers the possibility to apply filters to identify specific keywords generating impressions in prominent search positions, thus allowing for direct adjustments to bids for those keywords falling below specific thresholds.
The information provided alone is not sufficient to obtain a complete overview of Brand visibility. In this context, one can intervene by integrating this data to provide a comprehensive view of performance over time, offering comparable information on:
- Competitors gaining visibility on your Brand keywords.
- Generic keywords, as well as brand-related ones.
- Organic share.
The time to gain more visibility on the Channel has come!
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