July 29, 2023
Prime Day 2023: Kiliagon examines results
On July 11th and 12th, Amazon celebrated its Prime Day, a cornerstone event in the e-commerce calendar. This day offers Prime members significant discounts and represents an opportunity for brands to boost sales and their visibility. This year, Amazon announced that it was the biggest Prime Day ever, with over 375 million products sold and total savings exceeding $2.5 billion.
Kiliagon has not only collaborated with its brand partners to create tailored strategies for the event but has also evaluated the Prime Day 2023 Results to identify the categories and products most chosen by consumers this year. This information is valuable for brands operating both on Amazon and beyond, helping to understand consumer trends.
July 29, 2023
Main Markets in Europe
Main Markets in Europe
Kiliagon has examined the main Amazon marketplaces in Europe (Italy, Germany, Spain, and France), with particular attention to the Italian market. Results show that the Electronics, Home and Kitchen, and Clothing categories were the most popular during the event. There was also a particular interest in specific categories in each country, such as video games in Spain and health and beauty products in France. During Prime Day, many consumers in Italy, Germany, Spain, and France searched for cooling solutions, such as fans and air conditioners. Smart devices like Amazon Alexa were highly sought after in all countries.
The Italian Market
In Italy, the most popular keywords were “fan,” “air fryer,” “portable air conditioner,” “alexa,” and “birkenstock women’s.” Focusing on brand visibility, Kiliagon examined the most frequent brands in search results in the top three categories of the market (Home & Kitchen, Electronics, Clothing) both organically and sponsored. In the organic ranking, brands like OralB, Dyson, Ariete, Braun, Apple, Samsung, Birkenstock, and Havaianas stand out.
However, in the analysis of sponsored visibility, significant differences are noted, with brands like Cosori, Vasner, and Crocs gaining positions compared to the organic ranking.
Sede legale e operativa
Xingu Srl Via Carlo Poma, 41 – 20129 Milano (MI), Italia – P.IVA IT10206600966 – Capitale Sociale 14.127,27 – REA MI-2513905