Power Images on Amazon

Pros and Cons of Power Images

Among the many advantages of having Power Images active on the product page, we have selected three main ones:

• Enhance communication of product values and features more effectively.
• Simplify complex information to make it understandable.
• Differentiate brands from competitors and increase brand awareness.

However, brands must also be mindful of the following risks associated with Power Images:

• Due to the lack of automatic translation, there is a risk of an Amazon bug occurring during Power Images uploading. For example, when uploading images in Italy, there’s a risk of them being overwritten in other marketplaces. Users may see images with foreign language content, potentially affecting the conversion rate.
• Before designing Power Images, it’s necessary to quickly review product reviews to identify common concerns and questions related to the product; there’s a risk of including irrelevant information for customers.
• Risk of overloading content with overly long sentences or complex information. The advice is to write short and catchy phrases.

One last suggestion that must be remembered concerns mobile shoppers. It is crucial for Power Images to have a consistent and appealing appearance across all screen sizes.

Power images and creative assets are a great way to acquire and retain consumers.

Contact us to know more!

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