June 30, 2023
Get ready for Prime Day 2023: tips and what to avoid
Prime Day is one of the most important events for online sellers on the marketplace. With a large audience of users interested in offers and discounts, it is essential to prepare adequately to maximize sales potential. Get ready for Prime Day 2023, we’ll give you six useful tips to achieve positive results during the most important event of the year. Find out how to make the most of this opportunity and make your brand stand out among the competition.
June 30, 2023
Keep your store page updated:
During Prime Day, it is essential that your store page is always updated in the offers section. Be sure to highlight products on sale so potential buyers can find them easily. Offer detailed product information, including discounted prices and benefits offered. This will help pique user interest and increase the chances of conversion.
Better offers than the competition: activate Lightning Deals and Coupons
To grab shoppers’ attention on Prime Day, it’s crucial to offer promotions that are enticing and better than your competitors. Activate Lightning Deals, which are limited-time and heavily discounted offers, to create a sense of urgency in the shopper. Furthermore, use Coupons to offer additional discounts and encourage purchases.
Manage your stock strategically
Una corretta gestione dello stock è fondamentale durante il Prime Day. Assicurati di monitorare costantemente i livelli di magazzino dei prodotti più popolari e intervenire tempestivamente con una strategia Born to Run, rifornendo i prodotti in modo mirato per evitare situazioni di esaurimento scorte.
Create ad hoc advertising campaigns
To maximize the visibility of your products during Prime Day, create targeted advertising campaigns. Leverage targeting tools to reach users interested in your products at key moments during the promotional period. Gradually increase your campaign budget as Prime Day approaches to maximize the impact of your ads.
Activate Banners for greater visibility
Take advantage of advertising banners to obtain greater visibility during Prime Day. Banners are promotional spaces that appear in strategic points of the marketplace, attracting users’ attention. Use eye-catching images and persuasive messages to pique shoppers’ interest and direct them to your products.
Leverage Social Media to increase engagement
Social Media is a powerful tool for increasing engagement with your audience during Prime Day.
Contact us to for other tips and tricks on the most important Amazon event of the year
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