The Brand
Isogona is a leading company in the production and sale of kitchen and dining products made of 18/10 stainless steel and aluminum. Known for innovation and quality, the company stands for passion for cooking, continuous improvement and a concrete focus on customers’ everyday experience.
The group manages two main brands, BRA and Monix, and started working with Kiliagon in March 2024 with a clear objective: to build a winning strategy for Amazon Germany, the largest and most competitive market in Europe.
The Challenge
In 2024, Isogona faced a complex challenge: entering the German market with a brand that was still not widely known locally, despite its strong international reputation and established position in Spain, its home market.
Sales on Amazon.de were still limited, competition was very aggressive and brand visibility was not strong enough to support organic growth. The project therefore required a strategy capable of increasing brand awareness, intercepting more qualified demand and turning key commercial moments, such as Prime Day, into performance accelerators.
Objective
The goal of the project was to optimize the brand’s performance on Amazon Germany by increasing sales and visibility through advanced Amazon Sponsored Ads management. The focus was twofold: strengthen brand recognition and build a more solid marketplace presence, while also improving conversions and media efficiency.
Activities
- Campaign restructuring. Kiliagon redesigned Sponsored Ads campaigns to target high-performing niches, with a focus on long-tail keywords, more effective placements and a bidding strategy built to cover the most relevant audiences.
- Continuous optimization. The team monitored performance through regular analysis and adjustments, using Amazon reporting to isolate the most effective search terms and steadily improve return on investment.
- Prime Day dedicated strategy. A specific set of ads and promotions was developed for October Prime Day to capitalize on traffic peaks, increase brand visibility and convert more users into buyers.
- Discovery of a high-potential niche. The campaign identified a particularly profitable opportunity in tortilla pans, a segment with strong demand and more manageable competition, where Isogona could build a concrete advantage.
The approach followed users’ real search behaviors, including keywords reflecting concrete product attributes such as size and capacity in liters. This made it possible to increase ad relevance and visibility in key product categories.
Results
The work transformed Isogona’s presence on Amazon Germany. Comparing March-October 2024 with the same period in 2023 shows strong growth across all key metrics.
| Budget | € 24.3K | +355.2% year over year |
|---|---|---|
| Advertising revenue | € 145.60K | +620% year over year |
| ROAS | 6 | +58.2% year over year |
| Orders | 2.8K | +575.2% year over year |
| CPC | € 0.52 | -37.3% year over year |
| Clicks | 47.0K | +646.4% year over year |
Key Results
- Top 4 best seller. During Prime Day Big Deals 2024, Isogona reached fourth place as the best-selling brand in its category, a highly relevant achievement for a brand that started from an undersized presence in the German market.
- Sales growth. Between March and October 2024, the brand recorded substantial growth versus the same period in 2023, confirming the structural impact of the new media strategy.
Conclusion
Kiliagon’s strategic management of Amazon Sponsored Ads campaigns in Germany allowed Isogona to move from limited visibility to a much more competitive position within its category.
The combination of campaign restructuring, continuous optimization, control of key commercial moments and identification of high-potential niches made measurable growth possible both in awareness terms and in business results.
“Germany is a major challenge for us, and thanks to Kiliagon we have started to grow efficiently and effectively, far exceeding the initial goals of the process to become a reference brand in the cookware category on the German market.”
Ignacio Duran, Digital Business Director, Isogona