MEDIA STRATEGY
We offer end-to-end solutions in the Programmatic Advertising landscape, combining advanced media strategies, technological innovation, and reselling services. From data-driven strategic planning to providing technological infrastructure for agencies and brands, we enable scalable and measurable growth on a global scale.
Programmatic Ad Tech
Strategic and executive management of full-funnel programmatic campaigns. We leverage AI, advanced audience segmentation, and sophisticated attribution models to connect brands with target audiences across Display, Video, and Audio formats, maximizing the efficiency of every investment.
- Media Planning & Funnel Strategy: definition of the optimal channel mix and customer journey design across Upper and Lower Funnel.
- Audience Strategy & Custom Building: high-precision audience research and creation based on first-party signals and AMC queries.
- Campaign Setup & Continuous Optimization: technical campaign configuration and daily bid/budget optimization using machine learning algorithms.
- Advanced Tracking & Ad Server: centralized management of ad distribution and cross-channel tracking for unified measurement.
- Amazon Marketing Cloud (AMC) Analysis: integration of external signals with Amazon Ads data to measure real cross-channel impact.
- Measurement & Attribution: advanced purchase path analysis to correctly attribute value to each advertising touchpoint.
Programmatic Reselling
Technological and operational solutions for agencies and brands requiring access to programmatic platforms or qualified campaign management support. We provide a “turnkey” infrastructure including Seat access, advanced technical support, and customizable reporting models.
- Seat Provisioning: granting technological access to the DSP platform via dedicated sub-entities.
- Financial Clearing & Billing: centralized administrative and financial management of invoicing flows.
- Onboarding & Technical Training: support during activity launch and specialized training on DSP console usage.
- Advanced Technical Support: second-level operational support for resolving technical tickets or creative approval issues.
- Ad Operations (Managed): “Turnkey” operational campaign management for partners without internal trading teams.
- White-label Reporting: provision of customizable dashboards and performance reports for partner agencies to re-brand.
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