Amazon DSP Unveils Performance+ for Non-Endemic Advertisers

Understanding Performance+ 

Performance+ by Amazon DSP addresses the unique challenges non-endemic advertisers face in achieving desired performance outcomes. This solution harnesses the power of Amazon’s first-party signals combined with sophisticated machine learning algorithms. The primary goal is to optimize campaign results towards the selected Key Performance Indicators (KPIs), ensuring transparent and actionable reporting.

Simplicity at Its Core

One of the standout features of Performance+ is its simplicity and ease of implementation. To get started, advertisers need:

• Access to Amazon DSP Self Service
• An Amazon Ad Tag or Conversion API
• A significant volume of conversions
• Access to Amazon Publisher Direct and/or third-party inventory

This streamlined approach ensures that advertisers can swiftly set up their campaigns without unnecessary complexity, focusing on what truly matters — performance.

The Advantages of Performance+

Performance+ offers a multitude of benefits, designed to empower advertisers with enhanced control and efficiency:

• Control Over Pacing, Frequency, and Viewability: Advertisers can manage their campaign’s pacing and frequency, ensuring optimal viewability.
• Creative Flexibility: Supports both display and video creatives, allowing for versatile advertising strategies.
• Geographical Targeting: Enables advertisers to target specific geographical locations, refining their audience reach.
• Comprehensive Reporting: Provides clear and detailed reporting, granting insights into campaign performance and areas for improvement.
• Customer Suppression: Offers the ability to suppress ads to existing customers, maximizing the campaign’s focus on new customer acquisition.
• Brand Safety Management: Ensures that the brand’s reputation is safeguarded throughout the campaign.

Optimized Workflow for Maximum Performance

At the heart of Performance+ is an advanced neural network model that utilizes Amazon’s first-party signals to assess and rank users, optimizing ad delivery to those most likely to convert. This process is enhanced by capturing conversions through the Ad Tag or Conversion API, stemming from specific online or offline events.

In the ever-evolving landscape of digital advertising, Amazon DSP’s Performance+ emerges as a vital tool for non-endemic advertisers seeking to elevate their campaigns. Through its innovative approach and the backing of Kiliagon’s expertise, advertisers are well-positioned to achieve unparalleled performance and growth.

For more information on how Performance+ can transform your advertising strategy, Contact us

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