Isogona’s Brand Trasformation on Amazon.de
INTRODUCTION
Brand Overview
Isogona is a leading company specializing in manufacturing and marketing cookware products made of 18/10 stainless steel and aluminum. Known for its innovative and high-quality cookware, the brand is synonymous with passion for cooking, constantly improving products, and exceeding customer expectations. The company has two main Brands: BRA & Monix. Isogona’s mission is to make cooking enjoyable and elevate the everyday kitchen experience for its customers.
The partnership with Kiliagon Started in March 2024 with the aim of starting a more powerful strategy in the German marketplace, the biggest and the most competitive in Europe.
Challenge
In 2024, Isogona faced challenges in the German market, where the Brand was relatively unknown. Despite its strong reputation globally, especially in their country of origin, Spain, sales in Germany were low, and the Brand struggled to break through the competitive landscape. With fierce competition and low visibility on Amazon.de, Isogona needed a strategy to build brand awareness and boost sales, especially during key sales periods like Prime Day. Germany is the biggest and most competitive marketplace in Europe and this made the challenge harder.
Goal
To optimize the brand’s performance on Amazon Germany, increase sales, and improve its visibility. The key focus was on utilizing Amazon Sponsored Ads to enhance sales, with the ultimate goal of achieving a strong market presence and driving conversions.
ACTIVITIES
Kiliagon, as a leading Amazon Marketing Agency, collaborated with Isogona to overhaul their Amazon advertising strategy. The approach included the following key actions:
- Rebuilding the Campaign Structure: Kiliagon redesigned Isogona’s Sponsored Ads campaigns to target high-performing niches. This involved focusing on long-tail keywords, optimizing ad placements, and creating a robust bidding strategy to ensure that Isogona products appeared in front of the most relevant audiences. By incorporating targeted keywords that reflect the specific attributes users frequently search for, such as product size and capacity in liters, Kiliagon aligned the strategy with actual customer behavior. This approach allowed to capture searches that directly matched how customers explore and engage with cookware, increasing relevancy and visibility across key product categories.
- Continuous Optimization: Kiliagon closely monitored the performance of the campaigns through regular analysis and adjustments. By utilizing Amazon’s reporting tools, the agency identified high-converting search terms and optimized the campaigns to ensure maximum efficiency and return on investment (ROI).
- Targeted Prime Day Campaign: Given the potential of Prime Day, Kiliagon developed and launched a specific set of ads and promotions for this event. The strategy was designed to capitalize on the surge in traffic, drive brand visibility, and convert browsing customers into buyers. With a well-defined foundation, the campaign was strategically positioned to build momentum leading into October’s Prime Day
- Identified a High-Performing Niche in Tortilla Pans: Kiliagon uncovered a specific, high-potential niche for Isogona’s tortilla pans and double pans products. By targeting this segment, the campaign achieved substantial growth within the category. The budget was allocated precisely to maximize performance, allowing Isogona to secure a competitive edge and increase sales in this profitable niche.
RESULTS
The results of Kiliagon’s efforts were impressive, especially with Sponsored Ads use, transforming Isogona’s presence on Amazon Germany. The performance in 2024 (March to October) compared to the same period in 2023 highlights the success of the strategy
Mar-Oct 2024 | YoY (Mar-Oct) | |
---|---|---|
Budget | € 24.3K | +355.2% |
Revenues Adv | € 145.60K | +620% |
RoAS | 6 | +58.2% |
Orders | 2.8k | +575.2% |
CPC | € 0.52 | -37.3% |
Click | 47.0K | +646.4% |
Key outcomes include:
- Dramatic Sales Growth: Compared to the same period in 2023, Isogona saw substantial sales growth between March and October 2024, confirming the long-term impact of Kiliagon’s optimized campaign strategy.
- Top 4 Best Seller: During the Prime Day Big Deals in 2024, Isogona rose to the 4th place as a best-selling brand in its category, marking a significant achievement for a previously underperforming brand in the German market.
CONCLUSION
Kiliagon’s strategic management of Isogona Amazon Sponsored Ads campaigns in Germany led to a dramatic turnaround. Through targeted campaign restructuring, continuous optimization, and tailored Prime Day promotions, Kiliagon was able to propel Isogona from low visibility to a top-ranked brand in its category.
The results speak to the effectiveness of Kiliagon’s approach, making this collaboration a prime example of how expert Amazon marketing strategies can drive success in highly competitive markets. Isogona success showcases the importance of data-driven decision-making and tailored advertising efforts in establishing and growing a brand in new markets.
Client Testimonial
Client Testimonial
“We have a great challenge in Germany, and thanks to Kiliagon we have begun to grow
efficiently and effectively, far exceeding the first objectives of the process of becoming a
reference brand in the cookware category in the German market.” Ignacio Duran, Digital Business Director, Isogona
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