January 15, 2024
Virtual Bundle: overview and reccomendations on this Amazon feature
Amazon Virtual Bundles consist of two or more complementary products sold together in a single listing. Offering value and convenience, the customer can get everything they need with just one click.
How they work
This tool allows users to easily monitor the visibility percentage of their ads related to brand keywords. By leveraging Brand Impression Share, you can obtain valuable insights into the visibility of your ads in “top of search” searches across all accounts.
However, it is essential to note that this function exclusively considers “top of search” results for the brand insertion share, including Sponsored Products and Sponsored Brands.
How to create a Bundle
Choose an ASIN in the bundle as the main component. The main component helps determine categorization in bundle search and navigation. An ASIN in a bundle inherits search keywords from the ASIN of the main component.
Types of Virtual Bundle
- Convenience Bundle: Markets related products together on a single page without a promotional price.
- Value Bundle: Combines related products with a special promotion on the same page.
- Exclusive Bundle: Contains components that can only be purchased together.
- Multibox Bundle: Product shipped in multiple boxes, treated as a bundle.
- Customizable Bundle: Allows customers to choose components from a curated selection.
The time to gain more visibility on the Channel has come!
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