A new tool for Amazon Marketing Cloud: The AI-Powered SQL Generator

Bridging the Gap Between Data and Strategy

Modern marketing thrives on data. However, making sense of complex datasets often requires expertise in SQL (Structured Query Language), a skill not all marketers possess. Recognizing this challenge, Amazon Ads has introduced an AI tool that transforms natural language into SQL queries. This breakthrough innovation allows users to:

• Generate complex SQL queries effortlessly: With a simple natural language input, the tool eliminates the need for advanced technical skills, opening up data analytics to a broader audience.
• Gain insights with speed and efficiency: The AI significantly reduces the time needed to derive actionable insights, enabling faster optimization of campaigns and strategies.

Why this matters for Brands

• By democratizing access to data, Amazon’s AI-powered SQL generator empowers brands to make:
• Faster, data-driven decisions: With quick insights at their fingertips, brands can stay ahead in the fast-paced e-commerce landscape.
• More personalized campaigns: Leveraging detailed data insights enables tailored campaigns that resonate deeply with customers.
• Enhanced business outcomes: Efficient use of data translates directly to higher ROI and measurable success.

A Privacy-First Approach

Amazon Ads has also ensured that this innovation aligns with its robust privacy and security standards. The AI operates within a secure, privacy-compliant environment, safeguarding user data while delivering top-notch functionality. This commitment to privacy reinforces trust among businesses leveraging Amazon’s tools.

Pioneering enhanced data-driven marketing

This AI-powered tool is more than just an addition to Amazon’s suite of marketing tools. It’s a leap forward in making data-driven marketing accessible and impactful for businesses of all sizes. By equipping marketers with intuitive and efficient data tools, Amazon Ads continues to set new benchmarks in the industry.

Ready to Elevate Your Amazon Campaigns?

As an Amazon Ads Advanced Partner, Kiliagon (formerly Xingu) is here to help you harness the full potential of Amazon’s latest innovations. Whether you’re looking to optimize your campaigns, enhance ROI, or explore the capabilities of the AI-powered SQL generator, our team is ready to support you.

Contact us to know more!

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